About

I’m Prasant Poodipeddi (he/him/his), a cross-industry Product Designer with over 8 years of experience designing products for established enterprises and innovative start-ups.

My journey into the world of design started at the age of 18 when I was asked to build a website as a part of my engineering project. It so happened that I watched the movie “Jobs” which left a lasting impression on me. I loved the way he would go to unimaginable limits to build exceptional digital products. It helped me realize the significance of collaboration to understand the constraints and the potential of available resources. I applied the same principles for this project and closely collaborated with my teammates, which earned me a lot of praise from my professor and peers.
Having a wide experience in understanding clients and developing brands into commercial successes across multiple verticals. I work closely with your team and stakeholders to bridge the gap between business goals and customer satisfaction. It was at that moment that I realized design was my true calling, something that fully engaged my mind and allowed me to live in the present. I made the decision to build my career in this field.

My approach to design

I firmly believe that a product's design goes beyond its visual appeal. That's why I have dedicated my career to working in close coordination with strategists, UX writers, engineers, visual designers, and marketers, ensuring that we provide exceptional experiences for customers at every touchpoint with their applications. I like to ask insightful questions around extreme edge cases and hypothetical scenarios, in pursuit of the best possible solutions within given constraints.

Personal life

I live in Colorado and I'm located less than a mile’s reach of the mountains. The proximity to nature inspires me with the beauty of colors. I am inspired by many sources: movies, cricket, animals, nature and cutting-edge technologies.